Child drinking clean water
Drinkware Impact

Every bottle.
Clean water, closer to home.

Every 400 pieces of Power a Life drinkware funds an Upgraded Family Well: a protected, family-owned clean water source for an off-grid rural homestead in Zimbabwe.

400

Items

1

Family Well

2.5L

Per item, per day

The Problem, In Numbers

Water is the foundation everything else is built on.

Without safe water close to home, children get sick, miss school, and spend hours every day carrying water instead of learning.

2.1bn

people lack safely managed drinking water

That's 1 in 4 people on the planet, including 106 million who still drink straight from rivers, lakes and ponds.[1]

1.4m

deaths a year could be prevented

Safe water, sanitation and hygiene could prevent at least 1.4 million deaths each year, including around 395,000 children under five.[2]

200m

hours spent collecting water every day

Mostly by women and girls. That's over 22,800 years of human time, lost every single day.[3]

69%

of diarrhoeal disease is caused by unsafe WASH

Diarrhoea is one of the top two infectious killers of children under five, and most of it is preventable with clean water and hygiene.[2]

$4.30

returned for every $1 invested

Water and sanitation pay for themselves many times over through better health and time saved.[4]

34,549

cholera cases in Zimbabwe, 2023-24

An 18-month outbreak reached all 10 provinces and claimed 718 lives. Around half of rural Zimbabweans lack even a basic drinking water service.[5][6]

Clean water in a rural community

10-20

people served by a typical family well[8]

The Ripple Effect

What clean water changes.

Health

A protected source with a sealed headworks keeps out runoff and animal waste, cutting the risk of diarrhoea, cholera and typhoid.[2]

Education

When water-fetching time is cut, girls' school attendance measurably rises, with the biggest gains in rural communities.[7]

Time & income

Water in the backyard instead of kilometres away gives families back hours every day for work, childcare and school.[3]

Hygiene & washing

Family wells typically support 60-70 litres per person per day across drinking, cooking, washing and bathing, far above emergency minimums.[11]

Nutrition gardens

Water next to the home lets families grow vegetables, which means better diets for children and surplus to sell.[12]

Our Choice

Why we chose the Upgraded Family Well.

It's a Zimbabwean innovation, it's tested at national scale, and it lets us reach more families, faster, and keep the water flowing for years.

Faster to communities

Trained local well-builders dig and line the well by hand. No heavy drilling rig to book, transport or wait for, so families get water in weeks, not months.

Scales further

Per person served, a family well cost around a sixth as much as a borehole in Zimbabwe's national programme.[8] The same budget reaches many more homesteads.

Maintained for the long run

The family owns it, so the family looks after it. There are no pump parts to import and no waiting months for an outside repair team. Upkeep costs are low and handled at home.[8]

Proven at national scale

Developed by Zimbabwe's Blair Research Laboratory. By 2001 at least 45,000 wells had been upgraded, benefiting over 500,000 people, and it was found to be cheaper for government than any other method.[8][9]

Protected, not just dug

Brick lining, a raised collar, a concrete apron with drainage, a lockable lid and a windlass keep dirty runoff, animals and contaminated buckets out of the water.[12]

A story you can share

Each well belongs to a real family you can put a name, a location and a face to, so your team can see the difference their gift made.

45,000+

family wells upgraded by 2001[8]

~6x

cheaper per person than a borehole[8]

200,000+

family wells now estimated in Zimbabwe[9]

Right Tool, Right Place

Comparing clean water options in rural Zimbabwe.

Zimbabwe's geography varies enormously. We match the technology to the rainfall, the rock and the water table, so every pound does the most good.

Our Tier 1

Upgraded Family Well

£300 - £600

Works best

Mashonaland and parts of Manicaland (Natural Regions II & III)

Higher rainfall keeps the water table within about 15m, so a hand-dug, brick-lined well reaches reliable water without machinery.

Our Tier 2

Solar Deep Borehole

£1,900 - £3,800+

Works best

Matabeleland, Masvingo and lower Midlands (Natural Regions IV & V)

Drought-prone areas where shallow water disappears. Drilling 40-100m into deep aquifers, with a solar pump and tank, gives year-round water for a whole community.

Collector Well

£4,500 - £9,000+

Works best

Low-yield hard rock areas such as Chivi, Zvishavane and Buhera

A wide central shaft with horizontal bores that draw water from dry rock. Pump tests measured 16,500-30,000 L/day,[10] but these need specialist rigs and are usually built by government or NGO programmes.

Gravity-fed Spring

£225 - £450

Works best

Eastern Highlands: Nyanga, Chimanimani, Honde Valley (Natural Region I)

Piping from a protected mountain spring down to homesteads. Zero power needed, but it only works where a perennial spring sits above the community.

Cost ranges are Power a Life in-country estimates (2026), converted at roughly £1 = $1.32, and include materials, labour and headworks. Actual costs vary by site depth and access.

The Maths, In The Open

How your drinkware becomes clean water.

Drinkware

400

pieces of drinkware

1

Upgraded Family Well

1,000L

per day, modelled conservatively

2.5L

clean water per item, per day

Why 1,000 litres is a conservative figure

British Geological Survey pump tests on improved wells in Zimbabwe measured 7,500-14,700 litres a day.[10] In practice a family draws what it needs: around 60-70 litres per person per day for drinking, cooking, washing and gardening, across the 10-20 people a well usually serves.[8][11]

So we model each well at 1,000 litres a day. Divided across the 400 items that fund it, that's 2.5 litres of clean water per item, every day. Yields can dip late in the dry season (October-November), which is why we site wells carefully and don't overstate the figure.

Tiered Impact

Bigger orders unlock bigger infrastructure.

Tier 1 - Every Order

The Family Well

Every 400 pieces of drinkware = 1 Upgraded Family Well

  • A protected, family-owned well for an off-grid rural homestead
  • Built in higher-rainfall regions where shallow water is reliable
  • Orders under 400 units pool together to fund the next well
Tier 2 - Coming 2027

The Solar Community Borehole

2,000+ units (in one order or across your orders)

  • A deep borehole with a solar pump and storage tank for a whole community or school
  • Built in drought-prone regions where only deep aquifers last the dry season
  • Talk to us about naming and co-branded impact reporting
Safety Standards

Safe water, not just water.

  • Sited at least 30m from pit latrines and uphill of contamination sources
  • Brick-lined shaft, raised collar and sealed concrete apron with drainage
  • Lockable lid and a windlass, so buckets never touch the ground
  • Water quality testing, following the approach of UNICEF's review of Zimbabwe's family wells[13]
  • Hygiene guidance for families, including point-of-use treatment where needed
Accountability

See exactly what you funded.

  • GPS and what3words location for every well
  • Before and after photos and video from the ground
  • The story of the family and community your order supports
  • A shareable Impact Report for your CSR, ESG and internal comms
How it works

Put clean water
on your team's desk.

Premium branded drinkware your people will use every day, and a family well in Zimbabwe for every 400 you order.

Ordering tech too? See how it funds solar lights

Sources

  1. WHO & UNICEF Joint Monitoring Programme (2025). 1 in 4 people globally still lack access to safe drinking water.
  2. World Health Organization (2023). Improving access to water, sanitation and hygiene can save 1.4 million lives per year.
  3. UNICEF (2016). Collecting water is often a colossal waste of time for women and girls.
  4. Hutton, G. (2013). Global costs and benefits of reaching universal coverage of sanitation and drinking-water supply. Journal of Water and Health / WHO.
  5. WHO Regional Office for Africa (2024). Zimbabwe declares cholera outbreak over.
  6. WHO & UNICEF Joint Monitoring Programme. Zimbabwe household drinking water data (rural basic service coverage).
  7. Nauges, C. & Strand, J. (2017). Water Hauling and Girls' School Attendance: Some New Evidence from Ghana. Environmental and Resource Economics.
  8. Morgan, P. (2006). Zimbabwe's Upgraded Family Well Programme. Rural Water Supply Network.
  9. British Geological Survey, Africa Groundwater Atlas. Case Study: Zimbabwe Family Well Upgrading.
  10. Lovell, C. et al. (1993). Small scale irrigation using collector wells, Zimbabwe: pilot project progress report. British Geological Survey.
  11. MUS Group / IRC. A Strategic Approach to Water Resources: family wells and water use in Zimbabwe.
  12. Dr Peter Morgan. Family Wells, Zimbabwe.
  13. Olschewski, A., Matimati, R. & Waterkeyn, A. (2016). Review of Upgraded Family Well Programme in Makoni & Buhera districts, Zimbabwe. UNICEF ESARO.